Core Expertise

At the core of the Lauda-Method are the following skills

  • Profound understanding of how individual executives “tickas unique leaders and human beings – and how to leverage this into powerful growth and development.
  • Building more muscle into executives’ well-being amid stress that enables new approaches to important challenges. This includes those faced in key relationships. This enlivens a leader’s execution bottom line in good and not so good times.
  • Ability to establish a state of dynamically cohesive performance within leadership circles even when they contain a variety of divergent personalities and/or functional interests.
  • Capability to build effective bridges between executives with very diverse styles and character; and similarly among competing business units.

It’s the combination of these skills that ensures we bring great benefit to individual leaders. And, depending on the assignment, also to crucial teams they are heading or are part of. Our ability to improve the dynamics of leadership and of interaction within senior management circles has made us a trusted partner of leading, international organizations.

What clients say they especially appreciate about Lauda

  • Steady 100% commitment.
  • Ability to excel under challenging circumstances.
  • Understanding of and respect for cultural differences and for specific corporate cultures.
  • Speed of impact – we are able to provide profound insight on root causes of leadership challenges;  develop strategies for change that work;  and bring results often within 2-3 months, then solidifying them within another 3-4 months.

Characteristic Challenges

Scenarios that let organizations work with Lauda

  • Competing divisions or departments get involved in counterproductive turf battles which lead to missed business opportunities, and/or overall mediocrity of performance.
  • Valuable ‘A-type’ managers’ personalities clash – with key work processes suffering as well as the speed of smart decision making.
  • New strategies need swift implementation but meet internal resistance from an important division or department.
  • Top talent leaves due to frustration with the leadership culture.
  • Proven managers need to expand their leadership skills to makes sure they can equally deliver in elevated positions.

About Tom Lauda

Tom Lauda

As a global pioneer of team coaching in management, and as a one of the earliest executive coaches in Europe, Tom Lauda initially merged his earlier experiences in competitive sports and his training in law with his ability to get diverse types of individuals and groups to engage in constructive, forward moving interaction.

Today Tom Lauda’s coaching style is characterized by his abilities to:

1. Bring an executive’s leadership impact up one or more notches
2. Enhance the dynamics and genuineness of his clients’ key relationships
3. Broaden his clients’ comprehensive, personal vitality by utilizing the interface of their mental, emotional and physical energy as well as winning authenticity – thus crystallizing further the essence of their individuality
4. Grasp the dynamics of a leader’s broader work environment with unusual accuracy in order to design creative behavioral strategies (especially instrumental when the coach’s direct exposure to this environment is not readily available).
These four areas are often key triggers for new levels and experiences of succeeding in leadership – especially amidst new, challenging scenarios.

Born in Vienna/Austria in 1955, Tom’s early experiences included amateur ski racing and serving in the Austrian mountain infantry (reserve officer). He began a career in motor racing at age 19 and soon moved to England, the Mecca of racing. There he also taught aspiring drivers at the world’s top motor racing school how to break through to new levels of skill and speed. Completing his parallel studies in law at the Universities of Vienna and Salzburg, Tom received a doctorate in 1981. In 1986, after dedicating himself to applied work psychology in the U.S., and working for a European-Saudi-Arabian joint venture as well as a global leading bank, Tom merged all his insights into pathways for bringing work dynamics in management teams and individual leaders to new levels.

Tom has taught at numerous business schools in the U.S., Europe and Asia and has been an invited speaker at the United Nations, the St. Gallen Symposium and the World Business Dialogue. He presently lives in Zurich.