About Tom Lauda

Tom LaudaAs one of the global pioneers in executive team coaching and as one of the earliest executive coaches in Europe, Tom originally merged his experience in motorsport and as a racing instructor with his training in law and as a military reserve officer for defending the Alps against a potential invasion. He worked for a leading global bank, a European-Saudi-Arabian joint venture, and dedicated substantial time to study applied work psychology in the U.S. Adding his profound ability to bring diverse types of individuals to engage in intelligent, forward moving cooperation dynamics – coaching was born. And at a time when it was unknown outside the world of top athletes.

To this day Tom continuously expands and refines his tailored tools and innovative pathways for cultivating the success of individual leadership styles, and the thriving of team dynamics. His work excels even amid very challenging circumstances.

Tom’s clients include global organizations such as AllianzBritish TelecomEcolab, Essity, Heidrick & StrugglesHewlett-PackardJones Lang LaSalle, McKinsey & Company, MerckSiemens, and Swarovski as well as some world-class mid-sized organizations.

Till today Tom studies with some of the world’s most accomplished mindfulness teachers (he started in his 20’s). This enriches his ability to swiftly help generate more clarity and intelligent calm in a leader’s mind when that’s essential.

Tom has taught at numerous business schools in the U.S., Europe and SE Asia and has been an invited speaker at e.g. the United Nations in New York, the World Business Dialog and the International Management Symposium in St. Gallen/Switzerland. He presently resides in Switzerland and works in Europe, the U.S. and Asia.