About Tom Lauda

Tom Lauda

As one of the global pioneers in executive team coaching and as one of the earliest executive coaches in Europe, Tom originally merged his experience in motorsport and as a racing instructor with his training in law and as a military reserve officer for defending the Alps against a potential Sowjet invasion. He worked for a European-Saudi-Arabian joint venture, a leading global bank, and dedicated substantial time to study applied work psychology in the U.S. Adding his profound ability to bring diverse types of individuals to engage in forward moving, constructive cooperation dynamics – coaching was born. That was at a time when it was largely unknown outside top performance sports. Since then not a single year passed without Tom continuously refining his innovative style and tailored tools for cultivating effective leadership styles and teams. His work often excels even amid very challenging scenarios.

Tom’s clients include global organizations such as AllianzBertelsmannBritish TelecomEcolab, Essity, Heidrick&StrugglesHewlett-PackardJLL, McKinsey & Company, MerckSiemens, and Swarovski. As well as a number of internationally leading, mid-sized organizations.

From being a young adult till today Tom has studied with some of the world’s most well-known mindfulness teachers. The depth of experience and wealth of methods enable him to swiftly help generate more clarity and calm in a leader’s mind when that is advantageous.

Tom has taught at numerous business schools in the U.S., Europe and SE Asia and has been an invited speaker at e.g. the United Nations in New York, the World Business Dialog and the International Management Symposium in St. Gallen/Switzerland. Tom currently lives in Switzerland.